Metro Coastal Beverage Introduces Its Passion for Wine and Liquor Brand Growth to the St. Pete Chamber Community
FOR IMMEDIATE RELEASE
Media Contact:
Nicole Metropulos
Metro Coastal Beverage
(727) 871-3347
Contact@metrocoastalbev.com
Metro Coastal Beverage Introduces Its Passion for Wine and Liquor Brand Growth to the St. Pete Chamber Community
Woman-owned St. Petersburg company led by Founder & CEO Nicole Metropulos helps emerging and premium wine and liquor brands grow through strategy, relationships, sales execution, and hands-on market guidance.
ST. PETERSBURG, Fla. — September 18, 2026 — Metro Coastal Beverage, also known as MCB, a St. Petersburg-based wine and liquor brand growth and consulting company, is proud to introduce its mission, services, and leadership to fellow members of the St. Petersburg Chamber of Commerce.
Founded and led by Nicole Metropulos, MCB was created with a clear mission: to help emerging and premium wine and liquor brands move from potential to meaningful market success. Backed by more than three decades of industry expertise, MCB guides brands often locally owned through market strategy, sales execution, distribution planning, retail and on-premise relationships, marketing initiatives, and brand development.
“At MCB, we believe great wine and liquor brands deserve more than a chance — they deserve the right strategy, the right relationships, and the right people championing them,” said Metropulos. “I have been proud to call St. Pete home since 2015, and I am incredibly grateful to grow this company in a city full of creativity, hospitality, entrepreneurship, and heart. As a local company, it is important to me to give back to the restaurants, hotels, retailers, and hospitality partners that believe in MCB. Local businesses grow stronger when we show up for one another, and that spirit of local supporting local is a big part of who we are.”
As a strategic partner for emerging and growing wine and liquor brands navigating the path from product to consumer, MCB helps clients refine go-to-market plans, strengthen distributor and retail partnerships, increase brand visibility, and execute sales and marketing initiatives with focus and care.
MCB is highly selective about the brands it chooses to represent. The company’s portfolio is curated with intention, focusing on brands with rich stories, exceptional quality, thoughtful packaging, and products Metropulos would be proud to share with her closest friends. From distinctive spirits to wines with character and purpose, the portfolio offers something for a wide range of consumers, accounts, and occasions.
“I do not take on just any brand,” added Metropulos. “I choose brands I truly believe in — brands with incredible liquid, meaningful stories, and beautiful presentation. One of the best parts of my work is presenting the portfolio to an account and seeing their reaction when they recognize the quality, uniqueness, and thought behind each brand. Hearing someone say, ‘Wow, you have an amazing portfolio,’ is incredibly rewarding because I am genuinely proud of the brands I represent.”
What sets MCB apart is its relationship-driven, hands-on approach. Rather than offering one-size-fits-all guidance, the company works closely with each brand to understand its unique goals, challenges, and opportunities. Whether a wine or liquor brand is preparing for launch, expanding into new markets, or seeking stronger execution in the field, MCB provides flexible and scalable services designed to help brands thrive.
“The wine and spirits industry is a people business,” said Metropulos. “Behind every bottle and every glass is a story — and behind every strong brand are relationships built on trust, consistency, and shared belief. I am passionate about the brands I choose to work with, and even more passionate about championing the local businesses and hospitality partners I do business with.”
Through the St. Petersburg Chamber, MCB looks forward to building meaningful connections with local hospitality leaders, retailers, restaurants, bars, event partners, entrepreneurs, and fellow business owners.
Today, MCB works with a growing portfolio of wine and liquor brands and continues to seek aligned partners who are ready to grow with intention, elevate their market presence, and create lasting consumer connections. With passion, professionalism, kindness, and a genuine commitment to helping others succeed, MCB does more than bring products to market — it helps build brands that last.
To learn more about MCB and view the brands currently represented by the company, visit www.MetroCoastalBeverage.com
About Metro Coastal Beverage
Metro Coastal Beverage, also known as MCB, is a St. Petersburg, Florida-based wine and liquor brand growth and consulting company specializing in market strategy, sales execution, distribution guidance, data-driven insights, marketing, and brand development. Led by Founder & CEO Nicole Metropulos, MCB partners with emerging and premium wine and liquor brands to help them expand their reach, strengthen market presence, and build lasting success.