To Price for Profit, you need to know what the market will pay for your product and what your competitors are charging. You also need to know your variable and fixed costs. You can establish a reasonable price structure that will optimize your profits after you review all of these factors. In this workshop, we will help you understand your costs of doing business and learn how Gross Profit, Margin, and Markup help you make your pricing decisions. Then you will be better positioned to set the RIGHT PRICE for your product or service.
Speaker(s): Joe Fernandez, SCORE
Fee: No Cost
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